EDWARD DE BONO

Edward de Bono on innovation vs creativity

People confuse creativity with innovation - how's it different

"Innovation is doing new things. Creativity is thinking up new things" Theodore Levitt

Edward de Bono is regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is equally renowned for his development of the Six Thinking Hats technique and the Direct Attention Thinking Tools. He is the originator of the concept of Lateral Thinking, which is now part of language.

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